Brooklinen Retail Stores

As the digital-first brand Brooklinen expanded into brick-and-mortar retail, Office of Tangible Space was tasked with translating the company’s already strong identity into a scalable environmental language. Overseeing the design of 13 stores and a template for future locations, we developed an approach to retail that embodies Brooklinen’s welcoming character in a repeatable, customizable format while allowing room for regional expression. Working with a manufacturer to ensure consistency, we created a flexible display system that can be resized to fit different store footprints while maintaining its signature craft-focused construction. Syncing with Brooklinen’s relaxed sensibility and sensitivity to materials, the studio’s layered palette of raw aluminum, tile, and textiles imbues each store with a unified aesthetic and sense of warmth. The result is a suite of locations that encourage shoppers to explore and discover, while embodying Brooklinen’s aspirational but unpretentious brand identity.